This was a part of a branding project, which looked at choosing a brand and creating a product for the brand which they haven't already explored. TUK is a shoe brand based in England that specializes in the creeper shoe. The creeper is a thick wedged shoe made from rubber that became a part of the punk rock alternative culture. TUK has many variations of creepers in their inventory that includes boots, shoes, mary janes, sandals, platforms, etc. Many of their styles include materials like leather, velvet, buckles, and even vegan materials. 

For their brand, I created a punk rock alternative guitar based on the TUK style. The guitar is made up of 200 solid parts and CAD modeled in a unique shape that curves around the body for easier play. The idea here is that the guitar would be full leather with velvet pickguards. It features leather straps and buckles for those that want to show off their style when playing. The guitar also features a rubber bumper around all of the edges to protect the body. The neck of the guitar features the TUK logo and bone shaped inlays.